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5 Best Steps to Improve Your B2B and B2C Digital Marketing

Posted By Alice Gray, Wednesday, March 28, 2018

As people spend more and more time (before, during and after working hours) on the internet, digital marketing had become the key factor in business growth whether it is a B2B, B2C or both. In this article, I will point out the key differences and similarities between B2B and B2C, then show you how to keep your digital marketing campaign effective by focusing on the things that really matter. Let's get started.


First, let’s cover a few key differences and similarities for Business to Business (B2B) and Business to Consumer (B2C) companies. 


The Differences:

  1. B2B and B2C companies differ in the type of customers they serve. B2B companies conduct business with other businesses, and B2C companies conduct business with consumers.
  2. The sales cycles in B2B tend to take longer than that of B2C and usually involve larger transactions than that of B2C. With B2B, it often involves more than one person signing off on the purchase order, whereas with B2C there is usually one person making the final purchasing decision.
  3. B2B businesses tend to have a much smaller customer volume than that of the B2C. Also, the retention rate for B2B customers is usually higher than that of B2C because of high switching costs. For an example: If a magazine agency has been ordering printed materials from a local print shop for quite a while, it might cost them more to switch to a new provider. It takes considerable time and effort to change to new processes and much more communication in both directions to learn and explain procedures and priorities.
    On the other hand, customers buying from B2C businesses typically have a very low switching cost and tend to quickly switch providers based on price or convenience. For example: customers would buy printing paper from Walmart, Office Depot or Staples, etc. whichever offered a better deal or closer to where they’re living.

The Similarities:

  1. Customers of both B2B and B2C expect their providers to have a professional business website.
  2. Customers of both B2B and B2C would share their experience about the products and services through online reviews and social media.
  3. In B2B situations, we are still dealing with people behind the organizations, just like we do in B2C purchasing experiences.


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Tags:  google  marketing 

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Business Expo Center Set To Host CaterCon 2016

Posted By Brian Arnesen, Wednesday, July 20, 2016


Catering an Event Expo  


Orange County’s Finest Caterers and Event Planners Gather Just In Time For Event Season


The Business Expo Center will host the 2nd Annual CaterCon Expo on September 8, 2016, from 4:00 PM to 8:00 PM at its EventPlex facility in Anaheim.


More than 80 professional event organizations including caterers, decorators, wineries, breweries, venues and other event specialists are expected to present their products and services to individuals planning events. Attendees will be able to sample food, beer, and wine, while listening to live music. The event will give audiences exposure to a wide variety of local event and catering services for both business and social events. Attendees will also have the opportunity to learn from industry leaders about the latest trends in catering and event services by attending speaker presentations.


“Selecting the right catering or event services for a special event is stressful,” said Jim Shab, CEO and Founder of Business Expo Center. “With holiday parties just around the corner, the timing for CaterCon 2016 couldn’t be better.” CaterCon provides everything you need to host an event.


“I liked the diversity of vendors available,” said John B, who attended CaterCon 2015. “It was a good opportunity to get ideas for upcoming events.”


More than 750 attendees are expected this year. Early Bird tickets start at $35 and are available at Sponsorships are still available. Call the Business Expo Center at 714-978-9000 for more information.

Tags:  event  expos  News 

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Leading through connections

Posted By Maureen O'Connell, Thursday, March 5, 2015
Updated: Thursday, March 5, 2015

Till recently, CEOs have not been very savvy on Social Media. Their association with the “social” world had either been very private or at the most communication with the media. But times are changing. A majority of 1700 CEOs interviewed across the globe recently acknowledged that Social Media will perhaps become the second biggest engagement after face-to-face interaction.

What has made CEOs look up to social media? It’s their need to differentiate organization through deeper connections intending to empower employees through values, engaging customers as individuals and amplifying innovation through partnerships.


CEOs are looking up to their deputies and especially the CFOs to lead by example here. CEOs acknowledge that there is a continuous need for operational control – to enforce regulatory compliance, drive standards and avoid waste. So while CEOs are satisfied with the level of control within the organizations, they intend to enhance organization openness.  Control and openness being the two ends of the spectrum, there is a need to balance. Hence, CEOs want to drive Collaboration, Communication, Creativity and Flexibility. CEOs are looking upto CFOs to lead collaboration with the Chief Human Resources Officer to work out the fine balance between organization openness and operational control – ensuring that the business posture of the organization is not compromised. The challenges that come up are:

  • How to create connected workforce that can take independent decisions?
  • How can shared values be created instead of rule books?
  • How to manage the additional risk of enhanced openness?

Gaining individual customer insights is a big priority for the CEOs. 73% CEOs are making investments for more meaningful customer insights. The traditional way is to analyse accounts based on sales figures and transactions. However the new need is to profile clients individually and treat them as individuals rather than as a part of a larger organization. CEOs definitely need CFOs help here.  Since the CFOs own the data pertaining to sales, receivables and payables – it is important for the CFO to collaborate with the Chief Marketing Officer on building the right analytics for customer profiling. Another important factor comes to light is that all senior executives in any organization should go out and create relationships with their client. It does not matter what role anyone is in. It is important to know and interact with the persons whose company data we analyse for insights.

Partnering is becoming extremely relevant for CEOs. Only 4% CEOs say that they intend to work end –to – end without partners.  Majority of CEOs are looking at their existing partners and see if this needs to be realigned.  So some of the implications for CFOs are:

  • How to manage additional  risks of  deploying multiple partners
  • How to manage disruptions from multiple partners  with the objective of enhancing innovation
  • We tend to see anyone as a competitor and hence becoming more open to partnerships is difficult. How does the CFO balance this by sharing relevant data with partners for innovation?

Leadership styles are different and no two leaders work the same way. But all leaders acknowledge that individual connects with employees, customers and partners are critical while going forward.


Author Bio:

Maureen O’Connell is the current Executive VP, CFO and CAO of Scholastic Corporation (NASDAQ: SCHL). She oversees all the administrative functions which include Strategic Planning & Business Development, Global Operations & IT, Finance and Human Resources. When she is not working, Maureen is Running, Skiing, Scuba Diving or Traveling.

Tags:  CAO  CEO  CFO  CMO 

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Anaheim High School Class of ’74 Reunion

Posted By Anthony DiNanno, Wednesday, September 24, 2014




On September 13th, the Business Expo Center hosted the 40th year reunion for the Anaheim High School Class of ’74. The event was a huge gathering; as attendees enjoyed catered dinner, live music, and a dance floor, while socializing with old classmates. With displays of old high school memorabilia, and photographs, the Class of ’74 was able to relive their high school moments, and bond with one another.


Call us at (714)-978-9000, or stop in to see why flexibility makes us the ideal venue to host your events! 


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5 Reasons to Attend the Power Zumba Nation II

Posted By Bryant Chiang, Tuesday, September 23, 2014

The second Power Zumba Nation class is scheduled and here are 5 reasons to sign up!



1. Weight Loss

 Zumba helps you lose weight and improves your cardiovascular system.  The average participant burns about 600 to 1000 calories each session.


2. Pain Free Exercise

 Instead of burning painful calories on the treadmill or bike, you dance with friends and strangers to a mix of upbeat Salsa and Hip Hop music.


3. Learn Choreography

 You get the chance to learn Salsa and Hip Hop choreography from Zumba veteran Eddie Vazquez who is the creator of "EDV Dance and Fitness".


4. New Friends!

 The opportunity to make new friends awaits!  Whether you're outgoing or why, you'll get the chance to meet and socialize with many different people. 


5. Stress Reliever

 Everyone stresses everyday and we've all been there.  Zumba helps relieve stress by keeping you upbeat and keeping your mind on the music and that adrenaline pumping!

Tags:  confidence  dance  fitness  fun  health  Zumba 

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