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Holiday Business Events

Posted By Jake Lowenstein, Monday, October 29, 2018

Holiday parties are the perfect way to wrap up the year! It is a time to celebrate your achievements and take your mind off of the bottom line and stock prices. Appreciating where you started and seeing how far you have come as a team is important for keeping momentum for success in the following year. 


Social gatherings among coworkers is proven to promote better team chemistry and efficiency in the workplace. Breaking down initial social barriers in a neutral setting can benefit the overall moral of a business. Holiday parties are a popular opportunity for building social cohesion that can yield beneficial business outcomes that often are seen to be secondary. 


 Being able to step out of the business setting in today's world is important for employee and employer relations. The expectations are much higher for employers to go the extra mile and provide a unique working experience. Look at some of the largest and successful businesses and their internal practices. 


Google for example has a rule for all its employees regardless of what their title happens to be, to spend 80% of their time on their main goal and 20% on pursuing a personal passion. They are given the liberty and are encouraged to move out of their departments and consult, shadow, or brainstorm about any topic that can change the lives of others or contribute to the business. 


By keeping the work environment fresh and exciting, Google passively cultivates and nourishes their employees' needs. Avoiding resentment from building internal eagerness and preventing work from becoming stale is the modern approach to business.


Not every business has the luxury of Google to allocate its time is this way, but holiday parties are a close second. The premise remains the same, bonding with something that is outside of the core job is beneficial. I would argue that a holiday party at on off site location is more effective and easier overall to plan. 


Take this year as an opportunity for your business to socially branch out. Take a look at all the local venues in your area and see if they can accommodate your needs. 

Tags:  anaheim  blog  business  holiday party 

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Planning the Perfect Fourth of July Event

Posted By Annette O'Young, Wednesday, June 27, 2018

And just like that, Fourth of July is right around the corner! Independence Day is just a week away, which means planning starts now! July 4th is a time to celebrate our nation’s victory of independence, and a time for Americans to relax and have fun with family and friends. To help with your process, here are some tips and ideas to help you design the perfect celebration.




Make sure you have a straightforward idea for your event

The answer to having a successful and easy-going party is to have a clear direction for it! With an easy theme like the Fourth of July, you shouldn’t have to come up with an elaborate plan. The thing that represents the Fourth the most is red, white, and blue! Therefore, take it as your advantage and go all out! You can have red, white, and blue flower arrangements, table settings, a RW&B dress code, and even RW&B cocktails. By focusing in on one theme, you are able to put all your efforts in and create an outstanding event.


Finding the perfect location for your party

Location plays a large role in having a successful party. The usual choice for a Fourth of July celebration would for it to be held in your backyard. But if you are looking for a more sophisticated approach to your Independence Day soiree, try looking for an event space! For example, here at the Business Expo Center in Anaheim, CA, we offer various spaces and services available for various types of events. So whether you are planning a big bash or a small shindig, you’ll be able to find it here at BEC.


Having the best and right foods

Another crucial factor to having an outstanding party is obviously having outstanding food! For a holiday that celebrates our nation coming together in high spirits, nothing brings people together better than having delicious comfort food. This holiday usually equals to hamburgers and hotdogs, but if you really want to stand out hire a caterer! If you are to host your event here at BEC, we have several catering options available that will provide you with the best food yet! If you’re looking to make an impression with you guests, why not go the extra mile?

Tags:  america  busines  catering  event  food  fourth of july  july 4th  location  party  theme  united states of america 

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Q&A: From Client to Event Coordinator

Posted By Tiara Onaga, Michael Chavez, Ian Payne, Tuesday, June 19, 2018

Questions for Event Planners

1.       Will you be attending the event?

  • There will always be at least 1 to 2 people on deck. They will be able to troubleshoot any spontaneous problems that might occur.

2.       How far out will I need to place a down payment? Is it based on when my event will take place?

  • Upon your inquiry, we ask you to place your security down payment as soon as possible to secure your time and space. Otherwise, it is possible the time and space you desire will be booked by somebody who made the down payment before you.
  • If you are booking an event within a month out, we ask you to place the down payment when you finalize the proposal.

3.       Do you have any vendor contacts and what is your experience with these contacts?

  • We do have vendor contacts such as catering, linens, and decorations companies. We can also partner with a company of your choosing to satisfy your needs.
  • We have successfully collaborated with them in the past and have been very efficient in the past to most customer demands. This is why we continue to partner with them.

4.       What are the contingency plans if something goes wrong?

  • When designing an event floor plan, we based them off similar past experiences.
  • When creating the proposal floor plan, we do our best to gather key information to ensure we can meet your vision and avoid any potential problems.

5.       What if I want to add something in last minute? How flexible are you with last minute demands?

  • We are very flexible with last minute demands. Once we finish a proposal floor plan, we send them to our client to make sure this is their vision and meets their demand.
  • In the proposal we also include add-on prices. For example, if you want to make a last minute change in attendees to your event we include the pricing for additional costs in the proposed plan that we have agreed with the client.

6.       If I do add something last minute that you can provide, would you need the payment in cash or credit card?

  • If you have a security deposit, we will deduct it from that. If it exceeds the amount of your security deposit, we can take card or cash, so long as the agreement is in writing.

7.       What type of events have you done in the past? How successful were they? Do you get any repeat clients?

  • We have completed a variety of events in the past such as trade shows, conferences, social events, warehouse sales, and many more!
  • Most of our clients are repeats. We have been very successful in the past and have built a relationship with our clients who book future events.

8.       Have you ever managed more than one event at a time? Did you complete both events successfully and if so, how?

  • Yes, we have managed more than one event at a time.
  • We have multiple event spaces available for rent and are fully capable in hosting all the spaces on 1 day, which typically happens on the weekend.

9.       Do you use social media to promote events? What form of media do you use (i.e., Instagram, Facebook, and Twitter)?

  • We do have Facebook, Instagram, Snapchat, and Twitter, LinkedIn account: Business Expo Center. Follow and like us!
  • We can promote your event through our freeway sign that is easily visible on the I-5 Freeway, or through paid advertising on social media platforms. Let your event planner know that’s what you want, and submit a budget you would like our marketing department to allocate towards your event posts.

10.   What is the most basic package you offer?

  • If you were to provide your own tables, chairs, linen, and any other additional decorations or items you would need for your event, we would charge at minimum the space and the maintenance.

11.   What is your biggest room’s square footage? How many people can you hold in there?

  • Our biggest room’s square footage is Hall A and is approximately 12,096 square feet. You can host around a maximum of 1,000 guests.
  • If you require additional room, you can rent the room next door which is Hall B for a combination of 16,688 square feet.
  • The entire building is also available to rent at 33,000 square feet.

12.   How do you ensure the event will run as smooth as possible?

  • We continuously communicate with our client to ensure we satisfy their vision. Meeting our client’s vision is our goal.
  • We are experienced in many different event types and can easily replicate or adjust successful events in the past to create your vision.


Tags:  advice  event coordinator  events  professional  questions  tips 

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Why Anaheim is the Best Destination for Events

Posted By Ian Payne, Wednesday, June 13, 2018
Updated: Wednesday, June 13, 2018

birds-eye view of convention center

1.       A versatile destination

Anaheim, California is known for being the home of the happiest place on earth, but little do people know that it is simultaneously the perfect destination for conferences, conventions, and meetings. Filled with varying activities for people of all ages and close proximity to other SoCal hotspots, Anaheim is a unique, fun, and unexpected place for your next business event!


2.       Grounded foundation for conferences and events

In 2014, Anaheim, Baltimore, and San Antonio teamed up to develop Synchronicities. A tri-city collaboration created in hopes of increasing the market for conventions, and increasing return on investment by sharing varying knowledge and information on capital. Because of this collaboration, Anaheim is able to offer:

·         a cooperative platform for marketing,

·         support staff for large conventions and trade shows

·         promotions for events

·         help in industry knowledge

·         Event spaces ranging in prices for all budgets (Business Expo Center, Anaheim Convention Center, various hotels, etc.)


3.       Culinary charm

Anaheim holds a large span of gourmet foods that can feed into anyone’s culinary needs. Such places include:

·         Anaheim Packing House – A trendy food court including 28 various local vendors located inside a remodeled citrus-packing house from 1919.

·         The Ranch – A restaurant and saloon that offers farm-fresh dishes.

·         Anaheim Brewery – A restored pre-prohibition brewery that offers fresh beers, a tasting room, and beer garden.

·         The Blind Rabbit – A cool and cozy speakeasy bar and restaurant with innovative cocktails and food.


4.       Never-ending activities

There is a list of unlimited activities in Anaheim that will keep anyone entertained!

·         Muzeo Museum and Cultural Center

·         Brookhurst Community Park

·         Disneyland/Downtown Disney

·         House of Blues

·         Discovery Cube Orange County

·         Sky Zone Anaheim Trampoline Park

·         Flightdeck Flight Simulation Center

·         Pacific Ocean beaches (less than 30 minutes away)

Tags:  Anaheim Conference Center  business  conference  conference center  event  event planner  event planning  event venues  food  marketing  Orange County  orange county event center  trade shows 

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Benefits of Having Strong Relationships in Your Business

Posted By Annette O'Young, Monday, June 4, 2018


business, teamwork, relationships, networking, communication skills, social, team building

If you were to ask someone what comes to mind when they think of the business field, they would probably respond with terms along the lines of money, capitalism, and/or individualism. While many businesses have gained success and recognition based on their ability to gain numbers, a business’ ability to develop strong relationships can speak a lot of their brand. The whole of the business field is working with others in order to create something. To develop success for your business you must work within, by building relationships with suppliers, employees, and customers. This is what we know in the business world as “goodwill”, and it is even represented on balance sheets.


1. Positive Representation

By building strong relationships within your business, you can bring humanity and compassion into a generally detached environment. Customers are attracted to things they can find relation in. Your employees represent your company, therefore they have the ability to exude a positive front to your customers.


2. A Quality Team

Substantial relationships and a healthy environment in your workplace generates supportive collaboration; it drives confidence, productivity, and general well-being. In developing a committed team, you are creating a strong business from the inside out. Just like our bodies, if you are feeding it with nutrients and exercising, it is reflected in your performance and basic outlook on life.


3. Customer Loyalty

Creating genuine relationships with your customers, you are reassuring them that you are a company that can be trusted. Customers are able to gain a better understanding of your mission and want to contribute to that. By focusing on your customers and making sure they gain the satisfaction they need, you are developing a positive brand image and generating effective word-of-mouth marketing.


Tags:  brand building  business  business advice  communication skills  networking  relationships  social  team building  teamwork 

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How to Boost Audience Engagement

Posted By BEC Marketing Team, Tuesday, April 10, 2018

Posting your event on social media can be a huge asset to all your followers, even those unable to attend. Social media is an excellent, budget-friendly tool to publicize your event online to your entire network at the click of a button. Posting helps you expand your network to foster new connections while strengthening the old. The following are three social media tips to boost engagement from your audience and attendees.



1.       Facebook Live Post – Facebook Live is a great way to give your followers an inside look at your trade show and get viewers excited days before the event. This feature allows you to record a promotional video on-site, which is broadcasted on your Facebook Timeline as you are filming, and remains there for viewers to go back and see at any time. Teasing them with a sneak peek of the event may peak their interest and be the catalyst they needed to stop by and see what else the event has to offer them. Going live is an excellent way to switch up your marketing tactics and grab viewers’ attention with a fresh approach. This approach also has a newsroom feel to it, which adds a bit of formality to the event and lets the viewers know how important it is to the company.


2.       Event Hashtag – It’s beneficial to create a unique hashtag for your trade show on social media. Creating a hashtag allows you to share branded content with your network and bring an identity to your event. Your attendees can attach the hashtag to related content, which can all be organized under one easy-to-find category. This helps expand your marketing reach even further, as several people on several networks are sharing and re-sharing your content, which allows it the potential to go viral. This is also a great way to brand your event and your company, as they will be attributed to the hashtag, encouraging anyone who comes across the hashtag to further explore its origins. Remember to also look for other categories that relate to your event and use those hashtags to help promote your event or help create your own hashtags. Connecting with those who have attended the event is much easier if they have used the hashtag.


3.       Call to Action – Perhaps the most important of the three, a call to action is crucial to engaging your social media followers. After you have informed them about the trade show, it is important to invite them to sign up, listen in, contribute, etc. Including a call to action is one of the most direct ways to encourage viewer engagement. It is important to really focus on one call to action, in order to avoid confusing your viewers. Make sure any hyperlinks you may include lead directly to the page detailing the call to action, not just the home page. Otherwise, customers may get lost. The trade show is an opportune moment to invite viewers to learn more about you and your company. This is how you are going to turn a viewer into a customer. 

Tags:  attendance  convention  event  event planning  marketing tips  networking  preparation  social media  social media tips  technology  trade shows 

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How to Drive Traffic to Your Event

Posted By Seth Haines, Tuesday, March 28, 2017

Written by: Jason Trovela

 picture of fireworks celebrating business event


Super Bowl LI is in the books. On February 5th, Tom Brady led the New England Patriots to an exciting overtime, against-all-odds win over the Atlanta Falcons, 34-28. If you spent any time on social media over that weekend, you probably noticed the enormous buzz big events like the Super Bowl generate online. These events are practically holidays, and as such, they create an atmosphere of excitement and camaraderie. It goes without saying that big events call for big celebration, and with any party, someone’s got to be in charge of coordinating and shopping. This is the optimal time for businesses to take advantage of the hype and hold specials for the big day. So lace up; it’s time to tackle the 5 ways you can use big events to drive your business.


Create & Maintain Social Media Buzz

In order to get people through your door, you have to engage. Big events will always draw a following, and social media allows everybody to be a participant. The best examples of this occur during holidays like Christmas when your Auntie Jean posts 62 pictures of her “Holiday Meal Prep!” to her Facebook. But big holidays don’t have to be the only time to utilize this social buy-in. Any type of event that garners more attention than usual is on the table. If it’s football season, you’ll notice that offering a game time special when the Bears play the Packers (or the Packers play anyone) will result in a traffic uptick when promoted on social media. As a personal fan, I can assure you when we’re not watching the game, we’re tweeting game time thoughts and looking up stats on our sports apps.

But how do you engage followers without sounding like an ad? According to this article by Christopher Litster, following the one-in-seven rule creates a more relatable message to your followers. Basically, the rule states that only one in every seven posts should overtly promote your business. The rest of your posts should be sharing valuable content of interest to your audience. Once you offer a position that’s interesting to your customers, many will take the opportunity to share their opinion...especially if you ask people to weigh in on “Bears or Packers?” debate.


Free Advertising!

Even though many of us have become faster communicators though type/text, people will always be talking; after all, we are social beings. After engaging potential customers through your marketing channels, your business will become more easily identifiable for fulfilling a specific consumer need. Wife and mom Sally Mae got a lot out of the “Thanksgiving Hacks” article you shared, and decided to share it with her best friend and mother-of-three, Joana. One week later, while preparing her Thanksgiving meal (using Thanksgiving Hacks), Joana forgets one key ingredient. Thanks to your article, she remembers that your grocery store also happens to be open on Thanksgiving Day. If a consumer really needs something, they’re going to find it. Keep in mind, it’s up to you to position yourself and your business at the front of the line.

While a grocery store owner during Thanksgiving might be an obvious example, every industry can advertise during any time of the year when positioned correctly. Take the real estate industry, for example. In an article by Forbes, they describe the holidays as the “off-season” in real estate. This makes sense because who has time to house hunt in the middle of Thanksgiving and Christmas? The answer is, those of us looking for a good deal. The winter season has less competition from other buyers which puts pressure on sellers who need to get out before spring, and according to realtor Alisa Bair, prices normally dip during the winter months. Spin it the right way, and you could sell mouse traps to mice.


Make the Event Your Own

Just because you’re running a business doesn’t mean you can’t celebrate too! A gym owner may find that having an annual new year sign-up party may be an opportunity to meet new prospects and build their relationships with current members. As we’re all aware, “new year, new me” usually encourages us to get back in shape, and offering an opportunity to follow through on this resolution will drive traffic to your business.

You can even take it a step further by incorporating your event theme into your business for a limited time. Not only does this make your store look more interesting, it shows customers that your brand has character. For example, KIA Motors launched their “Holidays On Us Sales Event” during the 2016 holiday season. This campaign tied the holiday spirit with their brand, allowing customers to take advantage of special discounts, while also instilling the warm association of the holidays with customers every time they enter their new vehicle.

Don’t just provide the occasion, but reward your customers for their engagement! If it is the 2016 World Series and your business is located in Chicago, provide a special incentive for customers who show up sporting Cubs gear (or Indians, but for the sake of my bias, let’s not go there. #FlyTheW).


Make Your Product Unique

Brands that proactively engage their customers are more likely to see them regularly in-store, but remember, they’re returning for more than the experience. Your customers are expecting a unique product that fits a need associated with the big event or holiday. Offer a limited time special, and position these products at the front of your store for the highest exposure rate for incoming traffic. For example, a Milwaukee liquor store promoting a new brand of beer in the summer might offer free tickets to SummerFest as an incentive for customers to try the new beverage. With any good special, you want to create a sense of urgency. Don’t wait! Limited quantity available! This activates a person’s natural competitivenessI have to get this before someone else does.

Playing off the liquor store example, an owner should also understand that certain brands are more available and more desired during certain times of the year. Promote this product heavily for the limited amount of time it’s available, and make sure it’s known that it won’t be on-shelf forever. Summer Shandy, anyone?


Hold the Line!

Once you have it, keep it. Olenski’s article stresses that business owners should keep their doors open 24/7, or as long as possible. During big events, many stores may opt to close early though this may be one of the biggest opportunities to retain new business. Customers will recognize this, search for alternatives, and remember the limited hours the next time they’re prepping for an occasion. The procrastinating holiday shopper comes to mind here. By keeping your doors open, you may be preventing a family meltdown over some cranberry sauce, as well as cashing in on the profits.

The same article suggests retargeting your advertisements. Customers who have previously engaged with your brand should be drawn back in while the deals last. Because they’re already familiar with your brand, you will have an easier time winning their business again when the need resurfaces.


Tie the Bow

Follow these steps, and you can turn lost customers into new business. Big events such as holidays, festivals, or professional sports don’t have to take attention away from your brand. By engaging customers and offering a new way to celebrate the festivities, it will add a new positive connection with your brand and increase loyalty with your customers; a win-win for everyone.


About Scanalytics

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 40 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at:

Tags:  attendance  celebration  Conference  engagement  event planning  events  holiday party  marketing tips  trade show 

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3 Tips to Secure Exhibitors at Your Event

Posted By Maggie Parker, Friday, November 11, 2016

 The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many other events to compete with. Here are three tips to attract and book those perfect exhibitors:


1. Know Your Audience

When you first start planning your trade show make sure toclearly identify the audiences you’re trying to reach. Your goal as an organizer should be to help exhibitors and guests connect. To accomplish this, you have to know who those exhibitors and guests will likely be and what they’re looking to get out of your show. Conduct research on each group and create a plan to fulfill their unique goals. Offer special packages and invite industry experts as guest speakers to attract and intrigue your audience.  Your goals should be mapped out in a marketing plan that outlines how you will reach your audience through industry networks, social media, email campaigns, and other communication tools.


2. Scheduling Dates

Once you know which exhibitors you are looking to attract, it’s important to pick a date that complements into their annual schedule of activities. For example, if you’re planning a retail trade show, have it early enough that relationships and deals developed from the show can be executed before the fourth quarter of the year. Avoid holidays and dates of related trade shows to minimize competition with other events, popular vacation times, and busy periods of the year for your industry.


3. Venue

Location, venue size, and site amenities are key to attracting the right exhibitors to your show. If you’re looking to attract your crowd through convenience, be sure to chose a location that minimizes travel time for your exhibitors, but is also accessible to a large amount of guests. Again, if you are planning a retail show, places like New York or Los Angeles would be ideal locations because they are a centers for those industries. If you want to wow your exhibitors and attendees with fun attractions and activities, consider cities like Las Vegas or Orlando that have endless possibilities during the off-hours of the show. Make sure your venue size will adequately hold the number of exhibitors and guests you are expecting without making anyone feel crowded or too spaced out. Venue amenities to look for include free parking, free event marketing, and catering. These amenities make your event more appealing to potential exhibitors and guests.


Overall, finding the right exhibitors may be daunting at first, but once you know who you are looking to book, you can market and plan your event in a way that will fulfill their needs, attracting them to your show.


About Scanalytics

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 40 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at:

Tags:  Conference  event planning  exhibit  marketing  organization  tips  trade shows 

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How Exhibiting at Trade Shows Increases Success

Posted By Maggie Parker, Thursday, October 13, 2016

4 Ways Exhibiting at Trade Shows Increases Success in Any Industry


The biggest problem that companies encounter when deciding whether or not to participate in a trade show is the high price tag. Exhibiting at a trade show takes time and money to prepare the exhibit, train staff, and then transporting the exhibit and staff to the location. However, don't let this scare you away. Exhibiting at a trade show is much more valuable that the hassle it seems to be. Not only will you create an opportunity to close deals and meet new prospective leads, but it can also be a valuable learning experience for your company.  


Whether you are a start up  or a well established business, here are four reasons to take the dive and exhibit at a trade show: 

1. Meet New Customers and Generate Leads

The thing many companies need to remember when deciding whether or not to participate in a trade show is that, for the most part, you are going to be interacting directly with your target audience. Getting people interested in your product or what you have to offer won't require pulling any teeth, everyone who is attending wants to be there! Executives who attend trade shows know what they're getting into and want to learn about the new innovations in the industry that you're servicing. With this pressure off, you can meet an abundance of potential customers from across the country, or even the globe, that you struggled to find before. The direct contact that trade shows provide allows you to close deals faster and easier as well as gauge the interest of potential leads. 

2. Networking

Reaching new customers in your target audience is important, but so is meeting and creating relationships with potential partners in business. At trade shows, you're able to make direct contact with new businesses with whom a relationship could be beneficial to both parties for future endeavors. Trade shows create a solidarity within the industry and the other players appreciate when more businesses show up to help promote the industry and all it has to offer. Without the easy accessibility that trade shows offer, creating these sorts of relationships can be awkward and even unfriendly at times. This way, there is no pressure to impress or prove your worth, just by being there you show potential partners that you are serious about your commitment ot the industry. 

3. Industry Research

Creating relationships with potential business partners is a great perk of trade shows, but it also provides the opportunity to research your competition in a non-treatening manner. You can visit your competitor's booth and discover the new things they're offering compared to your current product base. Learn what's working for your competitors, and more importantly, what isn't. You can use this information to better appeal to customers and other potential leads. 

Trade shows also offer the opportunity to learn about new developments in your industry. Being on top of trends and implementing new technologies allows your company to appeal more to customers as well as increase the credibility of your brand. 

4. Establish Brand and Increase Brand Awareness

Speaking of brands, one of the biggest payoffs of participating in trade shows is the increased brand awareness with new customers, existing customers, and within the general industy. Trade shows allow you to optimize your brand experience and experiment with new developments and marketing strategies. At a trade show, a new company can introducte and establish themselves as an innovator in the industry through their branding. A well established company can use a trade show to experiment with different brand messaging as well as potential rebranding ideas. 


In the end, no matter the size of a company or the industry you're in, trade shows can be revolutionary to your marketing ROI and brand development. They allow you to create relationships in an exciting environment that facilities friendship and innovation, keep up with what's going on in your industry, and establish yourself as a serious player in the game. Using analytics technologies, you can also experiment and measure new marketing strategies and find out what's appealing to your target audience without breaking the bank. Exhibiting at trade shows are a necessary and valuable component to succedding in any industry. 


About Scanalytics

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 40 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at:

Tags:  advice  blog  business  Conference  event planning  Events  success  trade shows 

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5 Monster Marketing Tips For Your Business

Posted By Mark Auyoung, Tuesday, October 11, 2016
Updated: Tuesday, October 11, 2016

5 Monster Marketing Tips For Your Business



Boo! Don’t be scared, it’s just the ghost of a successful marketing team here to help you scare up more profits this Halloween. Holidays are a goldmine of opportunity to establish your business in the community and to have a little fun while you’re at it. With festivities in the air and spirits running wild, customers are in the mood to celebrate. By using these 5 useful tips to utilize this holiday, you can make the most out of the spooky season.


1. Reverse Trick-or-Treat


Give back to your community, get free exposure, and get into the Halloween spirit by reverse Trick-or-Treating. Simply visit local businesses and leave them with a bag of treats with your company’s logo. This serves as a positive image tactic as well as a way to network with neighboring businesses.


2. Make your own Pumpkin Bags


Hand-in-hand with Reverse Trick-or-Treating, your company could print its own bags to contain the candied goods. With the heaps of free candy, kids will need a bag to carry their spoils. They can do so by toting around your businesses logo as they Trick-or-Treat around the neighborhood making it an effective way to get the holidays working for you.


3. Phantom Philanthropy


By hosting a small philanthropy event companies can improve its community relations and tap into the holiday’s spirit of giving. Small outreach programs that help out groups in need creates a positive and responsible image for a company. A common example could be hosting a haunted house to showcase your festive business as well as make money for a good cause.


4. Frightening Flash Sales


Who doesn’t like sales? Make use of the holidays to promote your items. If your business has items that pertain to the holidays, even better! Host flash sales and reach out to new and existing customers.


5. Deadly Décor


Everyone loves the holiday spirit. Make your business call out to customers by decorating your business in holiday gear. Change up your products to fit the Halloween theme. Getting customers into the festive mood increases your chances of landing a sale. Bundle items or deals to the theme of the holiday to get customers screaming for more and to increase your profit per transaction.


Getting the most out of the holiday this year will be a breeze if you follow these 5 effective tips for getting your business out to the community while having a little fun. Branding is definitely important, and what better way to brand then to be remembered as the festive business that hosted a charity event? Looking for a place to your charity event? Contact us today before the festivities pass away! Enjoy the holidays and boost profits. Happy Halloween! 

Tags:  conference  event planning  trade shows 

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