Time is money, and in the business world, you can’t afford to waste opportunities. Can trade shows really benefit my business? A trade show gives you the opportunity to key in on what your customers and industry are experiencing. You get the added benefit of having customers who are already interested in your product come to you. That’s the perfect occasion to develop and strengthen your company brand image locally! Here are four reasons why a trade show can not only benefit your business but help it grow.
1. Showcasing your product
- You are launching a new product line and want a large number of people to try? What better ways than that to participate in an expo and give out free samples! Usually, there are hundreds of attendees at trade shows. They are end-users or buyers. They are your primary target audience. By showcasing your products, passing out flyers, and directly engaging with the attendees, you can generate on-site purchases and build long-lasting relationships with new customers.
Take advantage of the personal conversations you have by creating a lead list. Write down information about that person to create a more personal email or phone call when you reach out.
2. Connecting with the audience
Trade shows offer a great opportunity to connect with your target customers. The advantage is that those who go to trade shows are already interested in your industry and your product. Plus, Interacting with attendees is going to be easier than engaging in cold calls. In addition, your audience can be invaluable in providing you with insight into your product. It is recommended to have conversations with multiple attendees to get an overall sample of what is working and what is not. Don’t be afraid to ask for what you can improve on, or even what additions they would like. This can help spruce creativity and give you a new insight!
3. Brand image exposure
Branding is the first thing a customer sees, and the quickest way to remind them of your product. One advantage of attending a trade show is the promotion it can provide your business. The promotion doesn’t just begin at your booth. Most trade shows will begin promoting your booth to get attendees interested in the event. Once there, you have the opportunity to provide guests with your brand items. Little things such as keychains, pens, stickers go a long way to keep your product in the attendee’s mind.
4. Networking Opportunities
This is simply gold! At a trade show, you will see businesses with similar and complementary products and services to yours. This does not necessarily mean competition for you. Most companies are willing to partner up and develop long-term partnerships. You can even find distributors who would like to help sell your products. One way to connect with local businesses is through LinkedIn. Trade shows are also full of influencers who will help promote your brand (bloggers, journalists, reporters, city officials, industry regulators, etc.). Above all, take advantage of this opportunity to see where the industry is moving, and how you can change with it!
As a result, trade shows can offer your business a multitude of ways to benefit your business. Similarly, it offers ways for your business to not only connect with your audience but to promote your brand. At the end of the day, trade shows offer your business a fun way to grow and promote your company with success.
Book today and get started on planning your next trade show!