Imagine that you are at a trade show. How do you feel? Does this feeling change depending on what booth you are in front of? People are different and there are different ways that attendees may feel when approaching a trade show booth. As a result, there are different ways to handle or deal with each.
Curious: the Learner
This group is eager to learn. They are interested in talking and learning more about your product or service and the company. They are more focused on interaction with another person. Be sure to have informative and outgoing people at your booth to appeal to this crowd. Also, consider having hands-on demonstrations to further attendees’ learning.
Knowledgeable: the Expert
This group works in or knows a lot about your industry. Like the learner, they want to know more about your product or service and your company; however, they are more interested in the resources with information. (i.e. brochures, pamphlets, business cards, flyers, etc.) This group is more likely to be looking for information to relay to their team or boss. This is a great opportunity for your company to build a relationship. Increase your chance of success by having this information readily available.
Hesitant: the Introvert
Not everyone is outgoing. To appeal to those who are more reserved, have a warm, inviting space that makes people feel comfortable. Do not sit behind a table. Designate someone as the greeter to draw people in. Once they are in, focus on speaking to each individual on a one-on-one basis.
Creating an environment where attendees can ask questions and be able to comfortably learn more about your company is important. Keep in mind some attendees may not want to conversate but just browse your booth.
Fascinated: the Designer
These attendees are visual people. They appreciate what they see when they step up to booths. Keep this in mind when designing your booth and choosing props. Consider incorporating technology into your booth. For example, use LED lights or digital signage. Also, use bright colors and high-quality images to catch the eye.
To get the most out of a trade show, be mindful of the various feelings attendees may have when approaching booths. After all, what may attract one person to a booth may discourage another. Use your best judgment to determine how to attract people to your booth and how to interact with them.
Take advantage of our flexible venue spaces for your next business event. The Business Expo Center has different options available to fit your exact vision to make your next event a success. Book your next event with us today.
